Brings up the age old issue of short term (sales thinking) vs. long term (marketing and lifetime value) thinking. Analytics and the ability to measure and place value on long term retention activity with more complex marketing practices such as social media = what will take marketing to the next level.
Friday, June 26, 2009
Article: The difference between ROI and Marketing accountability
I liked this article on ROI accountability http://bit.ly/DJykF
Saturday, June 20, 2009
Online internet business model lifecycle
Below is my response to a post I found at http://tinyurl.com/kk8v65. The post was about the possibilities with Oracle and Yahoo deal. But more interesting was the author's explanation of his issues with search and rationale for paying for it if ads are removed. It triggered my thoughts about how there could be a really good case for subscription models to emerge in a long tail across the many maturing sites that are killing their customers with ads.
My comment:
"Your willingness to pay for better search results/experience is something I would agree with. The "piling on and commodisation of ads" to sites is becoming the sign of maturing products/markets lacking ideas. Ironically, my experience in the online publishing space shows people are less willing to pay for content that is free normally. However, to your point, if the experience is THAT bad, people are actually willing to pay for better experience for something they need. This may be the the new modern commercial internet cycle. Grow a site, pile the ads on, squeeze the dollars out till the ad yields go down, then your customers will pay you to not advertise, increasing your companies yield managing less ads. That is the final resting place or sweet spot for where business and the consumer maximise each others yield in the relationship. Hmmm, have I talked myself into believing in subscription models now? Nice thought provoking peace Axel."
My comment:
"Your willingness to pay for better search results/experience is something I would agree with. The "piling on and commodisation of ads" to sites is becoming the sign of maturing products/markets lacking ideas. Ironically, my experience in the online publishing space shows people are less willing to pay for content that is free normally. However, to your point, if the experience is THAT bad, people are actually willing to pay for better experience for something they need. This may be the the new modern commercial internet cycle. Grow a site, pile the ads on, squeeze the dollars out till the ad yields go down, then your customers will pay you to not advertise, increasing your companies yield managing less ads. That is the final resting place or sweet spot for where business and the consumer maximise each others yield in the relationship. Hmmm, have I talked myself into believing in subscription models now? Nice thought provoking peace Axel."
Sunday, June 14, 2009
Cool sites for measuring social media via analytics
http://map.sysomos.com
http://spark.scoutlabs.com/workspaces/
http://sm2.techrigy.com/main/
http://twinfluence.com
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